Success Story: The NEF Mobile App
The NEF mobile app, designed and built by Umay Ajans, is now live on the App Store and Google Play with a modern, user-friendly experience.
Table of contents
- Project Summary
- Contributing to a Brand's Digital Journey
- We Didn't Just Build an App — We Designed an Experience
- 1. UX/UI Strategy
- 2. A Modular, Interactive Architecture
- Excellence Isn't Limited to Physical Spaces — It Works in Digital, Too
- Results:
- What Did Umay Ajans Deliver?
- Why Did This Project Stand Out?
- Make a Difference with Umay Ajans
Project Summary
Client: NEF
Industry: Real Estate
Product: Mobile App (iOS & Android)
Live on: App Store & Google Play
Agency: Umay Ajans
Contributing to a Brand's Digital Journey
NEF — repeatedly named Türkiye's "Most Admired and Most Reputable Real Estate Brand" and the only real estate company ranked among Türkiye's 100 Most Valuable Brands — came to Umay Ajans with a clear need: a mobile app that would take its user experience to the top of the digital world.
Our goal was to turn NEF's vision of "thoughtfully designed living spaces" into an innovative, emotionally engaging mobile experience that users carry at their fingertips.
We Didn't Just Build an App — We Designed an Experience
1. UX/UI Strategy
To help users form an emotional bond with the brand from the very first touch, the design language prioritised minimalist lines, soft transitions and clear visual hierarchy. Every detail was carefully planned — from personalised onboarding to search, all the way to interactive modules like "Shake & Win".
"Since 2010 we have worked not in square metres, but in square centimetres." – That vision is embedded in every pixel of the app.
2. A Modular, Interactive Architecture
Project Locations: every development can be explored in detail and filtered by location.
Rich Project Pages: villas, residences, floor plans, availability, enquiry forms and video walkthroughs — all accessible per project.
Shake & Win: a playful interaction — shake your phone to unlock exclusive campaigns.
Events & News: NEF's culture and art events and announcements, delivered in real time.
Chatbot Integration: an AI-powered chatbot gives users instant support — and through the admin panel, NEF can train the AI exactly the way it wants.
Excellence Isn't Limited to Physical Spaces — It Works in Digital, Too
Results:
Published on the App Store & Google Play.
Users reach the project they are looking for in seconds.
Customer service workload dropped by 40% (thanks to the chatbot).
Emotional brand engagement grew by 60% (through personalised content).
Visits and conversions doubled with the location map and enquiry module.
What Did Umay Ajans Deliver?
Design: UI/UX strategy, prototypes, Figma interfaces
Engineering: native software architecture for both iOS and Android.
Integrations: API connections, CRM integration, interactive maps
Admin Panel: custom interfaces for content management, push notifications and event tracking — with full control over the entire app, including the AI.
Testing & Release: full compliance with Apple HIG and Google Material Design standards
Why Did This Project Stand Out?
Being the digital face of a brand like NEF is a serious responsibility.
The design considered not only aesthetics but also the psychology of user motivation.
User experience, content and technology came together in one harmonious orchestra.
Make a Difference with Umay Ajans
Brands like NEF look for aesthetics, experience and trust in the digital world as well. At Umay Ajans, we create that difference in every line of code, every pixel and every strategy.
If you want your mobile app to stand out too, get in touch with us.
